Flower Delivery Affiliate Programs, Earn Money Selling Flowers Online

What is a Flower Delivery Affiliate Program?

A flower delivery affiliate program is a revenue sharing affiliate program for the sale of fresh flowers. The affiliate sends send traffic to the merchant which runs an online florist. When a sale is made on the merchant’s website, the affiliate is paid a percentage of the sale amount of the flowers (excluding taxes and delivery charges). While flowers comprise the vast majority of products, flower delivery programs often carry gift baskets, gourmet baskets, fruit baskets, chocolates and other gifts.

Flower affiliate traffic may come from a website, a pay-per-click (PPC) campaign, or email marketing and newsletters. (It should be noted that some online florist affiliate programs do not allow email marketing and others may be restrictive about what terms can be bid on for PPC campaigns.)

Types of Flowers Sold by Affiliate Programs

Fresh Flowers sold by online affiliate programs fall into two categories: 1) 'florist delivered' which are delivered by a local florist, and 2) ‘boxed flowers’ which are shipped by the merchant to the recipient in a box. Boxed flowers require the recipient to do a little more work. The flowers must be removed from the box, the stems need to be cut, and the flowers need to be arranged in a vase (that is usually supplied).

What type of flower delivery affiliate program is better, fresh flowers or boxed flowers? Money can be made in both types of affiliate programs but it is important to know which type of affiliate program is being offered. Most people generally prefer flowers delivered by a local florist but boxed flowers can offers consumers somewhat lower prices if they don't mind the recipient doing more work of cutting stems and arranging the flowers themselves.

Even though the online florist is taking the order, in the case of 'florist delivered' programs, they are not making the flower delivery themselves. They are routing the flower order through their network of local florists. It is therefore very important to ask about the network of local florists available to an online florist affiliate program. If the available network is small, or if the online florist is unable to fulfill your orders as an affiliate, these are your flower orders that are being wasted. The larger the network of local florists available to your flower delivery affiliate program, the greater your conversions will be.

What Type of Traffic is Effective for Flower Sales?

Traffic that converts well for flower sales includes people who are looking for florist and the delivery of flowers. What first comes to mind are big search terms that reflect this such as: “florist”, “online florists”, “flowers”, “send flowers”, “flower delivery”, “roses”, “send roses”, “floral gifts”, “flower shops”. These big terms are hard to rank for in terms of organic search traffic in search engines and are expensive to pay for in PPC campaigns.

Geographic targeting, also called geo-targeting, is a more important and greater source of highly converting flower buying traffic. For example, search engine traffic for terms such as "Houston florist", "Houston florists", "send flowers in Houston", "floral shops Houston", "flower delivery Houston", "Houston flowers". “send roses in Houston”, “Houston floral arrangements” and “Houston flower shops”. These types of flower terms can be applied to each city and state thereby bringing in huge amounts of traffic, far bigger than individual search terms such as “florist”. A number of local florist directories are very popular which execute on this.

At holiday times of the year, many websites can get into the game of making affiliate commissions on the sale of flowers. Valentines Day flower affiliate programs and Mothers Day flower affiliate programs give websites the opportunity to sell flowers and earn commissions on those flower sales. During these holiday seasons, sales flower sales often occur because website visitors are reminded of upcoming holidays and act when they see an opportunity to fulfill their gift obligations.

What Are Good Conversion Rates for Flower Sales

Conversion rates for flower sales depend on the quality of traffic and how qualified it is. Good conversion rates are in the range 2.5% to 4.5% (for traffic such as the search terms listed above in the article). During the peak of holidays such as Valentines and Mothers Day, conversion rates go up with conversion rates of 5% to 7% being possible for very good florist traffic keywords.

If 1 out of your 30 visitors convert into a flower sale, this gives you a very good conversion rate of 3.33%. An average flower sale is about $50 (for florist delivered programs), and if you sign up to a high paying florist affiliate program which pays 22% you can expect a commission of $11. Therefore, for 100 visitors sent, you might get 3 sales on which your commissions would be $33 or $0.33 per click. Positioning your banners and text links effectively of course will increase the actual number of clicks you will receive (and visitors you send to the flower merchant's site.)

One small trick that new flower affiliates often don't do: if you show a page full of flower images for purchase, make the image clickable (not just the text underneath it). People see flowers and they want to click on the image itself to find out more, or better yet, buy flowers!

What Commissions Rates Do Flower Delivery Programs Pay?

There is a big variation in what florist affiliate programs pay. Some programs pay as little as 5% and 10%. Don’t waste your time with these programs no matter how good they claim their conversions are. The good flower delivery programs will pay a minimum of 20% commission and will have excellent conversion rates to match. Of course, it is important to find the highest paying program with excellent conversions. The Florist One flower delivery program is one of the best out there. They have the highest flower delivery commissions and also have good sales conversion rates. Also check flower affiliate directories to find high paying, good converting programs.

AdSense on Flower Sites

While a good florist affiliate program can pay very well, if you have a website that is dedicated to flower delivery affiliate programs, it is also good to put up content targeted ad systems such as AdSense on your site to diversify your revenue stream. When Google targets ads properly, AdSense can be a very good way to monetize websites dedicated to flower delivery affiliate programs, but it can also under-perform a well paying affiliate program especially if AdSense is not targeting the pages correctly. Having both flower delivery affiliate programs and your pages is likely the best bet.

Summing it All Up – Make Money Selling Flowers

If you have the right type of flower and florist traffic, flower delivery affiliate programs can be very profitable. Choose a high paying, high converting affiliate program and diversify your revenue streams with AdSense and other content targeted ad systems.